Our in-house Business Development Center works as an extension of your dealership, not a third-party call center. We provide daytime and evening coverage so leads are handled quickly and consistently.
We focus on response speed, follow-up, and re-engagement to ensure no opportunity slips through the cracks. All appointments are entered directly into your CRM for a clean handoff to your sales team.
We also maintain direct group communication with your team, creating a clear, real-time line for follow-ups, updates, and quick adjustments — no waiting, no guessing.
Quality over quantity.
Real conversations.
Real appointments.
Traffic is only the first step. What happens after the lead comes in matters just as much, which is why we focus heavily on response time, follow-up, and consistency.
The Cedar Marketing BDC Difference
Most marketing companies stop once the lead comes in. We don’t.
At Cedar Marketing, the Business Development Center is where the real work begins.
Generating leads is important, but what actually sells cars is how those leads are handled after they message in.
That’s why we built an in-house automotive BDC team trained specifically to handle automotive leads.
Every conversation matters. Response time matters. And every appointment is a firmly set appointment.
See What Sets Our BDC Apart From the Others
Our in-house daytime and evening BDC handles the heavy lifting — responding quickly, re-engaging leads, setting real appointments, and entering everything directly into your CRM for a clean handoff.
We monitor performance, make adjustments, and stay accountable because this isn’t set-it-and-forget-it marketing. It works because it’s built on clarity, discipline, and long-term partnership.
Get answers to your questions about our never-outsourced team, proven process, and measurable results.
What makes Cedar Marketing’s automotive BDC different from other dealership BDC companies?
Most marketing companies stop once the lead comes in. That’s where Cedar Marketing actually starts.
Our automotive BDC is built around quality conversations, real appointment setting, and strong follow-up – not inflated appointment numbers.
Many dealership BDC companies pay agents based on appointments set, which can lead to weak or unrealistic appointments just to hit quotas. Our team is not paid per appointment. Instead, their compensation is tied to how well each dealership performs overall. That means our team is focused on real customers, real conversations, and real showroom traffic.
Another major difference is how we generate leads.
We run Facebook automotive ads directly from the dealership’s business Facebook page, not from temporary sales event pages. This means:
- The dealership owns every lead
- The dealership can see every conversation in real time
- The dealership can monitor how our BDC is responding and following up
There is full transparency into the process, and the dealership always maintains control of its audience, messages, and leads.
Do you use AI, bots, or automated responders to talk to dealership leads?
No. Cedar Marketing does not use AI, bots, or automated responders to handle dealership lead conversations.
Every message, lead response, and follow-up is handled by a real trained BDC employee.
Customers can tell the difference between a scripted automated message and a real conversation. When someone is actively shopping for a vehicle, they want answers from a real person who understands:
- Inventory
- Financing scenarios
- Trade-ins
- Dealership processes
- Scheduling showroom visits
Our team is trained to respond naturally, answer questions, and guide customers toward real appointments.
No automation. No chatbots. Just real conversations.
What happens after a lead comes in?
Once a lead comes in, our BDC team immediately begins working the conversation.
We focus on:
- Quick response
- Answering questions
- Building trust
- Identifying the customer’s needs
- Moving the conversation toward a showroom appointment
But our process does not stop with the first message.
We also run continuous re-engagement campaigns with:
- Current leads
- Older leads from previous months
- Conversations that went quiet
- Leads that never came in
Many customers don’t buy the first week they inquire. Re-engaging those older leads often creates new showroom traffic that dealerships would otherwise miss.
What types of dealerships do you work with?
Cedar Marketing works with car dealerships across the country, including:
- Franchise dealerships
- Independent dealerships
- High-volume stores
- Smaller market dealerships
The common factor among our clients is that they want a consistent pipeline of dealership traffic and better follow-up with internet leads.
How quickly can Cedar Marketing start generating traffic?
In most cases, dealerships begin receiving Facebook leads and conversations within the first few days of launching campaigns.
Because our BDC responds immediately and works those conversations actively, dealerships often begin seeing appointments and showroom traffic quickly.
The key difference is not just generating leads – it is working those leads properly once they arrive.
How are your BDC employees paid?
Our BDC team is not paid based on appointment count.
This is one of the biggest problems in the automotive BDC industry. When agents are paid per appointment, the incentive becomes quantity instead of quality. That leads to weak appointments, no-shows, and frustration for the sales team.
At Cedar Marketing, our BDC compensation is tied to overall dealership performance.
This keeps the focus on:
- Meaningful conversations
- Qualified appointments
- Higher show rates
- More sold units
Our success is tied directly to the dealership’s success.
Do dealerships own the leads generated from your campaigns?
Yes.
Because our ads run directly from the dealership’s business Facebook page, the dealership owns:
- The leads
- The conversations
- The audience data
- The Facebook page engagement
Nothing is hidden behind a third-party event page or outside platform.
Dealerships can see every message and conversation happening with customers.
Why should a dealership choose Cedar Marketing instead of another outsourced BDC company?
There are many companies offering outsourced BDC services today.
The difference with Cedar Marketing is clear.
The quality of our BDC and the way we nurture and handle dealership leads is second to none.
We are not a generic call center.
We are not a chatbot service.
We are not paying agents to inflate appointment numbers.
We are an automotive-focused BDC team that understands dealership sales processes, Facebook leads, CRM follow-up, and the conversations that actually lead to showroom traffic.
Our focus is simple:
better conversations → stronger appointments → more sold units.
Do you work directly inside the dealership’s CRM?
Yes.
Our team works directly inside the dealership’s CRM system so that every appointment and conversation is properly documented.
When we schedule an appointment, we manually enter it directly into the dealership’s CRM. This allows the dealership team to see exactly when customers are expected to arrive and prepare accordingly.
Our BDC can also:
- Reschedule appointments
- Cancel appointments when needed
- Update customer information
Everything stays organized inside the dealership’s CRM so nothing falls through the cracks.
Can Cedar Marketing help reduce advertising costs?
Yes.
Many dealerships use Cedar Marketing to reduce advertising spend while maintaining or increasing showroom traffic.
Because our system focuses heavily on lead conversion and follow-up, dealerships often generate more appointments from the leads they already have.
Better lead handling means less wasted marketing spend.
How do you generate traffic from Facebook leads?
Facebook automotive leads work best when the lead generation strategy and the BDC follow-up strategy work together.
We focus on:
- Strong offer positioning
- Clear messaging
- Simple lead submission
- Immediate response from the BDC
When a lead comes in, our team responds quickly, starts a real conversation, answers questions, and moves the customer toward a showroom appointment.
That combination of targeted ads + real conversations is what creates traffic.
How does your BDC improve appointment show rates?
Appointment show rate is directly tied to how the conversation is handled.
Our BDC focuses on:
- Confirming appointments
- Answering questions before arrival
- Building rapport with the customer
- Setting realistic expectations
Customers who feel engaged and informed are much more likely to actually show up at the dealership.
Do you follow up with older leads that never came in?
Yes – and this is one of the biggest opportunities for dealerships.
Most dealerships have hundreds or thousands of older internet leads sitting in their CRM that were never fully worked.
Our BDC continuously re-engages:
- Old Facebook leads
- Missed conversations
- Previous internet leads
- Customers who stopped responding
These re-engagement conversations often generate new showroom traffic months after the original lead came in.
Who is a good fit for Cedar Marketing’s dealership BDC services?
Cedar Marketing is a great fit for dealerships that need nearly instant traffic into their showroom.
We are especially helpful for stores that:
- Want more showroom appointments
- Need faster response to Facebook and internet leads
- Want to cut advertising budgets without losing traffic
- Want stronger follow-up with older leads
- Want a BDC team that focuses on quality instead of appointment volume
Dealerships that are struggling to turn leads into real showroom traffic tend to see the biggest improvement.