What Increased Interest in EVs Means for Your Dealership

The automotive industry is undergoing a significant shift towards electric with the rising popularity of electric vehicles (EVs). As concerns about environmental sustainability and reliance on fossil fuels continue to grow, EVs are emerging as a key solution for sustainable transportation. Below, we will explore the future of electric vehicles and the opportunities they present for car dealers, including EV dealerships and retailers specializing in electric autos, looking to adapt to this shifting landscape.

Growth of the EV Sector in the United States

The United States has witnessed significant growth in the electric vehicle market in recent years. According to the US Department of Energy, sales of electric vehicles in the country increased by 85% from 2020 to 2021. This surge in demand is driven by factors such as increasing consumer awareness, government incentives, and the introduction of new EV models by major automakers.

Looking to the Future EV Landscape

The federal government has set an ambitious target of having 50% of all new vehicle sales be electric by 2030, further emphasizing the country's commitment to transitioning to electric transportation. As a result, the US market for electric cars is expected to continue its rapid expansion in the coming years, presenting significant opportunities for auto retailers to capitalize on this growth.

Opportunities for Auto Retailers

Increased demand for EVs presents auto retailers with an opportunity to tap into a new market segment. Hybrid cars sales, electric vehicle sales, and sales of the best electric cars on the market are on the rise, creating opportunities for retailers to diversify their inventory.

EV Business for EV Customers

Stores specializing in electric autos are expanding their offerings to include a wide range of electric and hybrid vehicles, positioning themselves as experts in the field of EV sales and service. By embracing EVs, auto retailers can attract environmentally conscious consumers interested in buying a hybrid car or shopping for electric cars, establishing themselves as leaders in sustainable transportation.

Moreover, auto sellers can benefit from the lower maintenance costs associated with EVs. With fewer moving parts and no need for oil changes, EVs require less frequent servicing compared to traditional vehicles. This presents an opportunity for retailers to offer competitive pricing on maintenance and repair services, potentially increasing customer loyalty and retention among satisfied EV buyers and owners.

Digital Marketing Strategies for EV Retailers

Automotive Social Media Marketing

In today's digital age, auto retailers must adapt their marketing strategies to effectively reach and engage with potential EV buyers. Social media channels such as Facebook, Instagram, X, and TikTok provide excellent platforms for retailers to showcase their EV inventory, share informative content, and interact with their target audience. By leveraging social media, retailers can build brand awareness, generate leads, and foster a community of EV enthusiasts.

User Friendly Websites

Having a user-friendly and informative website is crucial for auto retailers specializing in EVs. The website should feature detailed information about the available EV models, charging infrastructure, and the benefits of owning an electric vehicle. Incorporating search engine optimization (SEO) techniques can help improve the website's visibility in search engine results, making it easier for potential customers to find your dealership online.

Automotive EV Email Marketing

Email marketing is another effective strategy for engaging with EV buyers and owners. By building a targeted email list, retailers can send personalized communications, promotional offers, and updates about new EV models and services. This helps maintain a strong relationship with customers and encourages repeat business.

Other Digital Advertising Options

Other digital marketing tactics that auto retailers can employ include:

• Paid advertising on search engines and social media platforms
• Partnering with EV-related websites and blogs for content collaboration
• Hosting virtual events and webinars to educate consumers about EVs.

Challenges and Considerations for EV Marketers

While the market for electric cars presents significant opportunities, auto retailers face challenges such as initial investment costs and consumer concerns about range anxiety and charging infrastructure. Retailers may need to invest in specialized training for their sales and service staff to effectively promote and maintain EVs. Additionally, the installation of ev charging stations on-site may be necessary to accommodate customers' charging needs.

Range anxiety, the fear of running out of power during a journey, remains a concern for some consumers. However, advancements in battery technology and the expansion of charging networks are gradually alleviating these concerns. Auto retailers can play a crucial role in educating consumers about the latest developments in EV technology and providing reassurance about the practicality of electric vehicles for daily use.

Strategies for Success When Going Electric

Developing a comprehensive EV marketing strategy is crucial for auto retailers looking to succeed in the EV market. Advertising upcoming electric cars and the best EV on the market are key components of successful marketing campaigns. Retailers can highlight the environmental benefits, cost savings, and performance advantages of EVs to attract potential buyers. Showcasing new electric vehicles coming out, offering test drives, and providing informative content about EVs can help generate interest and build consumer confidence.

Incredible Customer Service Can Capture Market Share

Exceptional customer service is another critical factor in the success of auto retailers specializing in EVs. Providing knowledgeable and helpful staff who can guide customers through the process of buying an electric vehicle can differentiate a retailer from its competitors. Building strong relationships with customers and offering ongoing support and education can foster brand loyalty and encourage word-of-mouth referrals.

Incentives Make Effective Marketing Strategies

Partnering with EV manufacturers can also provide auto retailers with a competitive edge. Collaborating with manufacturers to offer exclusive models, attractive financing options, and incentives can help retailers attract customers and drive electric vehicle sales. Additionally, staying up-to-date with the latest advancements in EV technology and incorporating them into marketing efforts can position retailers as industry leaders.

EV Automotive Marketing Case Studies & Success Stories

There are some great examples of auto retailers embracing EVs and achieving sales growth that serve as inspiration for others looking to capitalize on the market for electric cars.

Tesla
Tesla's direct-to-consumer sales model has also disrupted the traditional automotive sales approach. Tesla's innovative EV technology and strong brand identity have propelled the company to become a leading EV manufacturer. While Tesla's approach may not be feasible for all auto retailers, it demonstrates the potential for success when embracing EVs and adapting to changing consumer preferences.

Dealerships Going All In On EV Adoption

Galpin Ford

Galpin Ford, one of the largest Ford dealerships in the United States, has dedicated a portion of its showroom to showcase electric vehicles, including the Ford Mustang Mach-E and the Ford F-150 Lightning. By investing in staff training and creating a welcoming environment for EV buyers, Galpin Ford has positioned itself as a leader in the EV market in Southern California.

Sewell Automotive Companies

Another success story is Sewell Automotive Companies, a group of dealerships based in Texas. Sewell has embraced electric vehicles across its various brands, including Audi, BMW, and Cadillac. The company has invested in installing EV charging stations at its dealerships and has focused on educating its staff about EVs. By incorporating electric vehicles into its loaner fleet, Sewell allows customers to experience the benefits of driving an EV firsthand, successfully adapting to the growing demand for electric vehicles in Texas.

The Shift to Electric is Fueling the EV Revolution

As the automotive industry evolves, electric vehicles are poised to play a significant role in shaping the future of transportation. The future of hybrid cars and the notion that the future is electric cars are becoming increasingly evident. Auto retailers that embrace EVs and adapt to changing consumer preferences stand to benefit from new opportunities for growth and success in the electric cars industry. By investing in staff training, EV charging station infrastructure, and targeted advertising campaigns, retailers can position themselves as leaders in the EV market to early adopters.

Focus on the Whole EV Buying and Purchase Decision Process

However, success in the market for electric cars requires more than just offering electric vehicles for sale. Auto retailers must prioritize exceptional customer service, build strong relationships with EV manufacturers, and stay informed about the latest advancements in EV technology. By doing so, retailers can not only drive electric vehicle sales but also contribute to the broader goal of sustainable transportation and a cleaner environment.

The electric vehicle future is bright, and auto retailers that proactively adapt to this changing landscape will be well-positioned for success in the years to come. By embracing the opportunities presented by the growing EV sector and addressing the challenges head-on, retailers can thrive in an increasingly electric future.

As industry analysis suggests, the market for electric cars is rapidly expanding, and retailers that capitalize on this growth by offering the best electric cars on the market and showcasing upcoming electric vehicles will be at the forefront of the electric vehicle future. Leveraging digital marketing tactics and engaging with EV buyers and owners through various channels will be key to success in this exciting and transformative era of automotive retail.

Ready to jump start your dealership's EV marketing strategy? Contact us today to see how we can help!