In our era of technology, video platforms have become the staple for displaying, advertising, and pushing content to the masses. The vast majority of internet users have adopted video content in how they learn, entertain themselves and even develop their businesses. As Millenials and Gen Z are carving their impact into the purchasing population, these emerging groups have become more visual than ever before. As a marketer, it is vital to keep up with the latest trends and adapt to the constantly evolving markets. This concept holds true, especially in the automotive world where visual content plays a critical role in the decision-making process. 

If used effectively, the right video content can be your competitive advantage and greatly benefit your marketing strategy. The human brain processes video thousands of times faster than text, which is precisely why videos maintain consumers' attention more so than simple text. Not only does video content keep customers engaged longer, it also conveys human emotion which helps build a highly coveted sentiment in the auto industry- trust. With this, you can develop long-term relationships and more positive customer experiences.  

Perhaps one of the most beneficial reasons to incorporate videos into your marketing strategy is the benefits of search engine optimization. Search engine optimization (SEO) is improving website traffic to a website from a search engine. Over time, the search engine works its algorithms to better show the results of what people are searching for. A search engine algorithm favors videos based on the results from what you search. Because it has become more common to view video content, having videos can help search engines prioritize your websites over others who may not have videos. 

Interested in incorporating video but not sure where to start? Check out these five simple ways to start incorporating video content into your marketing strategy: 

TikTok/Instagram/Facebook content

To put it simply, if you aren’t on social media your competition is. The average consumer spends 147 minutes per day on social media platforms. Reach customers where they are, on their mobile devices, and use these platforms to create organic content to attract traffic. 

Video Tours & New Model Reviews

Personalize videos for customers so they are fully informed about what they are inquiring about. Create detailed videos that display the interior and exterior of the given vehicle. An effective way to see the vehicle all while building a sense of trust and rapport with them. 

Car Buying Tips

Giving customers quality information will not only bring in traffic to your social media pages but will also generate a sense of trust. A quick 30-second video explaining when tires need to be changed might seem so simple, but to the average car buyer could be incredibly helpful and potentially lead to a new, happy customer down the line. How to manage credit scores, preparing a vehicle for trade-in, and understanding the car buying process are all types of quality content most consumers would greatly appreciate.

Customer Testimonial Videos 

Think Google review, but in a video format which you can share across your social media platforms. This is an easy but highly effective way to get a lot of attention on positive customer experiences.

FAQs or Dealership News And Updates

Dealership under construction? New salesperson or manager on the floor? Snap a quick video and post it. Not only does this keep customers informed, but it generates high-quality, organic content to post on social media platforms.  Now that smartphones can compete with most basic camera gear, it has never been easier to create high-quality content to incorporate into your marketing strategy. Use it to your advantage and let it give you a competitive edge against your competition. Interested in learning more about how we can help? Give us a call today to grow your business!