You may have heard that reaching a larger audience and expanding your reach to potential customers through the internet may come with a cost. Although this is generally true, creating organic content can help minimize that cost. Organic social media posts are content on your company's page that can be seen by your audience without paying for any promotion. Creating quality and consistent posts allows you to reach and engage with your audience at no cost to you.

Not only are organic posts free to create, but it also creates authenticity which helps build rapport with your customers. A business with consistent, engaging, and useful content is a telltale sign they are intentional with their customer relationships. Creating organic content is one of the best ways to connect with potential customers, maintain relationships, and improve the customer experience. This, in effect, can help spread positive word-of-mouth connections with your social media pages. It is the organic posts that are a long-term solution to maintaining a steady flow of meaningful business that radiates a positive image to the dealership. Here are some ways to implement organic content with your dealership: 

Determine who will be in charge of creating the content

It may feel efficient to have all sales rep pull their weight on creating content, but this can create confusion and miscommunication. Instead, placing only a couple of people in charge of the social media posting can create more evident duties for those in charge.

Post Consistently

Creating a steady flow of content regularly is how organic posting can generate positive results for your dealership. It is important to remember that organic content needs active attention and commitment. Perhaps creating a schedule of weekly or monthly content to create can help keep your social media accounts on track. On top of this, constant exchanges with users interacting with your pages promote quality content. 

Create Quality Content 

Following consistent content production, the content's quality is just as important. Generating posts that are engaging and thoughtful is how you attract a customer in the first place. Make sure what you are creating generates a positive and reputable image for the dealership.

Focus On Reviews

Don't miss out on a sale because of a poor response to a negative review. A creative expression to remind yourself is to “love the lovers & thank the haters.” Most social media platforms have review sections, and making sure to stay on top of addressing reviews is an important element of organic posting. 

Following these pointers is a great way to start implementing meaningful organic content in your dealership. Remember to stay consistent and intentional with your content. Contact us today to learn more!