Starting a conversation with a new client and setting an appointment to come to the dealership is great, right? Of course, this is good! However, you cannot call the job done and assume they pull through and buy a car. More often than not, it takes a great deal of effort to keep your potential customer convinced, engaged, and committed to coming into the dealership. The appointment means nothing if they do not make it in to see the sales rep to finish a deal. 

Keeping your appointment show ratio is essential to keeping customers coming in and increasing the chances of more sales. In order to keep your ratio high, here are some pointers your dealership ought to implement to increase and maintain higher traffic into the dealership.

Voicemails

People have busy lives, and you may be very used to a client not answering their phone while you are working on setting or confirming an upcoming appointment. Leaving a voicemail is extremely helpful in providing the client with your contact information and the perception of your commitment to helping that client. Additionally, the quality of the voicemail matters as well. Focusing on a sense of urgency and personalization is a great way to keep a client engaged and more likely to stay connected. 

Text

Texting the client is a simple approach to maintaining proper communication. Specifically, the “double text” is important to do while messaging. If you do not get a response from your initial text, send another in about 30-45 minutes to see if the client will respond. Sometimes, all it takes is another message to be sent to get re-engaged. Try to format “yes or no” questions that make it easier for the client to respond to, as open-ended questions may be less attractive to type out and respond.

Video

Sending videos before an appointment is a great piece of content that is easy for the client to understand have can contain valuable information. Videos are often used to grab customers’ attention so car sales reps can set an appointment. The videos can be simple and provide content for preparing for an appointment, or any other information that is valuable to the client. 

Calling After A Missed Appointment

If a customer misses their appointment, it is critical to call them about 30 minutes after the scheduled appointment. There are endless reasons why the customer may have missed the appointment, and the sales rep must re-engage and reschedule another appointment or address any concerns the client may have.

Social Media

As most customers will have social media of some sort, this is another area to communicate and exchange information with the client. This tip goes hand-in-hand with texting. It could be beneficial to utilize both methods of communication if necessary. 

Communication and maintaining engagement with the client is extremely helpful to increase and better manage appointments and traffic into the dealership. It is important to remember that merely setting an appointment is not enough. Sending content, messages, and voicemails to the client throughout the whole process of first engagement to the final sale is key to making sure your sales stay steady, and your appointment show ratios stay high. Let us help you keep your ratio high and your sales steady. Contact us today if you are interested in seeing how we can help you!